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Consumers Want A Mobile Loyalty Program, 2017 Survey Shows

Posted on October 19, 2017 at 12:25 pm by / Customer Incentives, Disbursements / Payments

In 2017, 57% of retail marketers plan to increase spending on their loyalty programs. However, according to research by retail industry analyst EKN, overall active member rates for loyalty programs dropped 2% from 2013 to 2015. In order to succeed,…

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