In 2017, 57% of retail marketers plan to increase spending on their loyalty programs. However, according to research by retail industry analyst EKN, overall active member rates for loyalty programs dropped…
As the New Year rolls in and holiday sales die down, companies need to find new ways to increase customer loyalty while attracting new customers. One way to build loyalty is…
Virtual prepaid cards are powerful tools for building customer loyalty, because they provide a payment alternative that suits customers’ online shopping needs. With the dangers of bank fraud and online identity…
