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mark mckoy

Celebrate The Small Wins!

People know me for athletics and training. However, I’ve recently cut back dramatically on training to focus on a new career in the corporate incentives market. Why, you ask? My passion and purpose is not just to be the best…

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The Science of Motivation

When people ask why I’ve ventured into the corporate incentives market after building a successful life in sports, wellness, and public speaking, there is one word that comes to mind: “Motivation.” Motivation is an integral part of external and internal…

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travel incentives

The Future of Travel Incentives

Travel, tourism, and hospitality companies will often issue incentives for participating in promotions, customer rewards, VIP “status rewards,” flight discount codes, etc. While these are great ways to instil loyalty, the next question then becomes, “How do these travel companies…

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Did You Know? TruCash Cardholders Can “Shop & Earn” Rewards At Hundreds Of Name-Brand Merchants — See How Here!

Life should be simple and rewarding, and so should your shopping experience!   TruCash is the loyalty program that rewards you every time you shop. Earn points at hundreds of your favourite top-name brand merchants across North America and Europe…

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