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loyalty program

mark mckoy

Celebrate The Small Wins!

People know me for athletics and training. However, I’ve recently cut back dramatically on training to focus on a new career in the corporate incentives market. Why, you ask? My passion and purpose is not just to be the best…

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The Science of Motivation

When people ask why I’ve ventured into the corporate incentives market after building a successful life in sports, wellness, and public speaking, there is one word that comes to mind: “Motivation.” Motivation is an integral part of external and internal…

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loyalty program

20 Ways To Improve Your Loyalty Program

Looking for new ways to improve your customer loyalty program? There isn’t just one specific way to ensure that your loyalty program increases retention, sales, and the overall happiness of your customers–there are lots! Here are 20 ways to improve…

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loyalty program

Is It Time To Update Your Loyalty Program?

These days, it seems like every company has a loyalty program. However, not all loyalty programs are created equal. In the always-evolving marketplace, it’s important for your business to keep its loyalty program fresh and relevant, otherwise you risk losing…

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