Cyber Monday Is Here: Why Mobile Is A Must-Have For Your Business
In 2016, Cyber Monday sales reached an all-time high, with consumers spending $3.45 billion USD in a single day. Black Friday traffic was up 220% over a regular day. And, while Black Friday/Cyber Monday originated in the United States, it’s become an international event–according to a 2016 Borderfree study, Black…
How To Improve Your Holiday Loyalty Program In 3 Easy Steps
With the Christmas Creep sneaking up, it’s time to prepare for the promotional insanity that is November and December. Rewards programs help engage customers, drive sales, motivate employees, and create behaviours that affect your overall marketing platform — and your bottom line. A loyalty/rewards program’s aim is to create a…
Holiday Shopping Attitudes: What Your Business Needs To Know
Knowing what your consumers want–and what they don’t want–is a key ingredient to success during the holiday season. We’ve collected a list of consumer holiday shopping attitudes, so you can make sure your business brings the holiday cheer. It’s The Most Wonderful Time Of The Year… Especially For Your Business…
The Christmas Creep Is Here And It’s Time For Holiday Promotions
Although the holiday season doesn’t “officially” begin until after American Thanksgiving, retailers continue to get more aggressive in their marketing and promotions, with some introducing advertising or markdowns in September or October. The Christmas Creep is here, and so is the time to start gearing up for the holidays. Deloitte’s…
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