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Customer Loyalty

customer retention

Customer Retention: Are Repeat Customers Important?

Customer retention strategies and loyalty reward programs for existing customers should be a major focus point for businesses. However, only one-third of executives say customer retention is a priority. This has to change. Businesses are undervaluing their most important customer…

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mark mckoy

Celebrate The Small Wins!

People know me for athletics and training. However, I’ve recently cut back dramatically on training to focus on a new career in the corporate incentives market. Why, you ask? My passion and purpose is not just to be the best…

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The Science of Motivation

When people ask why I’ve ventured into the corporate incentives market after building a successful life in sports, wellness, and public speaking, there is one word that comes to mind: “Motivation.” Motivation is an integral part of external and internal…

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clinical trials

Survey Says… Prepaid Is The Go-To Reward For Clinical Trials & Focus Groups

Market research and focus groups are proven to be effective ways to collect important customer feedback, and can be an integral part of a product’s success or failure. Customer feedback–especially direct, straight-from-their-own-mouth–tells companies what it is that they want, and…

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