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Customer Loyalty

Consumers Want A Mobile Loyalty Program, 2017 Survey Shows

In 2017, 57% of retail marketers plan to increase spending on their loyalty programs. However, according to research by retail industry analyst EKN, overall active member rates for loyalty programs dropped 2% from 2013 to 2015. In order to succeed, it is important that customers actually get a loyalty program…

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What Customers Want In A Loyalty Program

Creating, launching, and maintaining a customer loyalty program can be difficult, especially if you don’t know what your customers actually want. Don’t worry, we’ve got you covered. We’ve compiled a list of customer loyalty stats in a handy infographic so you can make sure your customers are happy and stay…

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How Employee Engagement Can Build Customer Loyalty

For most businesses, a loyal customer base is essential to success. Loyal customers empower businesses to thrive and deliver better programs, products, and solutions for further success. Obviously, without customers, businesses wouldn’t exist. However, without the effort of loyal and dedicated employees, businesses wouldn’t exist either, which begs the question:…

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The Importance of Customer Retention

Customer Retention We live in a time with intense competition, knowledgeable consumers and overwhelming content.  As a result, customers have more options and information available to them than ever before. This makes them allusive, switching between different brands, testing until they find the exact combination of product and service they…

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