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customer loyalty program

Consumers Want A Mobile Loyalty Program, 2017 Survey Shows

In 2017, 57% of retail marketers plan to increase spending on their loyalty programs. However, according to research by retail industry analyst EKN, overall active member rates for loyalty programs dropped 2% from 2013 to 2015. In order to succeed,…

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What Customers Want In A Loyalty Program

Creating, launching, and maintaining a customer loyalty program can be difficult, especially if you don’t know what your customers actually want. Don’t worry, we’ve got you covered. We’ve compiled a list of customer loyalty stats in a handy infographic so…

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