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brand loyalty

customer retention

Customer Retention: Are Repeat Customers Important?

Customer retention strategies and loyalty reward programs for existing customers should be a major focus point for businesses. However, only one-third of executives say customer retention is a priority. This has to change. Businesses are undervaluing their most important customer…

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travel incentives

The Future of Travel Incentives

Travel, tourism, and hospitality companies will often issue incentives for participating in promotions, customer rewards, VIP “status rewards,” flight discount codes, etc. While these are great ways to instil loyalty, the next question then becomes, “How do these travel companies…

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