DCR | TruCash Takes Home Top Honours in Motivation at 2014 Paybefore Awards
DCR Strategies & Home Trust Voted Top Motivator of the Year at 2014 Paybefore Awards
MISSISSAUGA, ONTARIO–(Marketwired – Feb. 18, 2014) – Paybefore has selected DCR Strategies Inc. / TruCash as the Top Motivator in the 2014 Paybefore Awards, in collaboration Home Trust and Visa.
“Winning Paybefore’s Top Motivator award is a huge achievement for DCR Strategies Inc. / TruCash (DCR) and a wonderful addition to our 12th year in the business” said DCR President, Diana Fletcher. “It is our mission to deliver simple, easy-to-use incentives that connect with each and every member. To receive recognition from our industry for our effort in this area is a real tribute. We are delighted by this recognition and hope to continue to make 2014 our breakout year.”
The program was selected by a panel of five industry experts who served as judges for this year’s competition, which – once again – included a record number of entries from around the world.
Developed as a cost effective motivation tool, the card helps lift customer spending through constantly evolving promotions, sweeteners and store-level incentives.
“An industry is only as good as its innovators. This year’s Paybefore Awards have demonstrated that emerging and mobile payments companies always find new ways to address consumer, government and business needs,” said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel.
“We are proud to recognize DCR Strategies Inc. / TruCash’s contributions to advancing the industry.” “The companies and programs recognized in the 2014 Paybefore Awards are great of examples of what can be accomplished when innovators apply thoughtfulness and payments technology to address real-world needs,” added Marilyn Bochicchio, Paybefore’s CEO.
About DCR Strategies Inc. / TruCash DCR is a market leader in Incentive and Loyalty-based Products, Payroll and Government Solutions, along with the unique proprietary points-to-cash Loyalty Platform, TruCash. From flexible payment products to proven loyalty solutions, DCR Strategies Inc. / TruCash (DCR) bring ideas and technology together to help satisfy the world’s payment and affinity needs. Founded in 2002, DCR has grown to become a market leader in the incentive and loyalty space servicing more than 30 global markets with hundreds of customers that reach millions of users all around the world. A thought leader in the financial space, DCR Strategies is also on Twitter, Facebook, LinkedIn and Google+.
About Home Trust Home Capital Group Inc. is a public company, traded on the Toronto Stock Exchange (HCG), operating through its principal subsidiary, Home Trust Company. Home Trust is a federally regulated trust company offering deposits, residential and non-residential mortgage lending, securitization of insured residential first mortgage products, consumer lending and credit card services. Licensed to conduct business across Canada, Home Trust has offices in Ontario, Alberta, British Columbia, Nova Scotia, Quebec and Manitoba.
About Paybefore Paybefore is the leading information provider to mobile and emerging payments industry professionals, offering the latest news, commentary and analysis. Paybefore’s family of industry publications includes: Paybefore.com; Pay NewsTM; Pay GovTM; Pay WeekTM; Pay Op-EdTM; Pay MagazineTM, a biannual print publication featuring in-depth articles on the opportunities, challenges and trends in the global payments industry; and the only industry directory, Pay ConnectTM buyer’s guide, available online and in print. Visit us at www.paybefore.com.
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