Prepaid Drives Automakers & Car Dealerships To The Winner’s Circle
Is your automotive company looking to increase customer engagement, raise retention, and drive new and existing customers to make vehicle and parts purchases? It was a rhetorical question; of course you are! And DCR Strategies can help.
Prepaid is the perfect incentive for the automotive industry, because it covers all your bases. From dealership rewards programs and sales initiatives to referrals and rebates, prepaid can help deliver strong customer and employee engagement, and get you to the finish line.
Offer Your Customers Something They Actually Want:
According to a Canadian survey on incentives and rewards, customers are more motivated by cash rewards than they are by price discounts or other rewards, such as experiences, gifts, or merchandise. They especially shy away from slight discounts at car dealerships; given that many car payments are financed, the end result of a discount is only a very small drop in the customer’s monthly or weekly payments. Offer them something real, substantial, and immediate, like a prepaid Mastercard than can be used to purchase what they want, when they want it. Customers earn points for making purchases on both parts and services, and these points translate to cash they can spend. The more they purchase or use your dealership, the more they will be rewarded. This will result in increased customer communication and satisfaction, which is key to increased profits and market-share.
Make Their Test-Drive Experience One To Remember:
You’ve heard the phrase, “try before you buy?” This is never more true than with a new vehicle. Offer an incentive payment to potential customers to test drive your products. Not only will the offer bring more people to your place of business, it will also enable you to reach out and offer them other incentives in the future. Whether they make a purchase that day or not, they will remember your good will and are now part of your consumer base.
Entice Your Customers & Earn Back Your Marketing Budget:
Reward existing customers with a prepaid card loaded with funds that they can use to make purchases at their local dealership. Cards can be restricted to a specific Merchant Category Code , limiting purchases to specific dealership locations or businesses of your choosing. By limiting card purchases to your own business, you can effectively regain funds spent on marketing and, in most cases, customers will end up spending significantly more than they were rewarded.
Problem With A Vehicle or Service? Turn The Situation Into An Opportunity:
A prepaid card is the perfect tool for car dealers and auto manufacturers to smooth out any issues a customer might have. Problem with the car or service? Need a part replacement? Reimburse the customer with a prepaid card loaded with funds. Don’t just offer a sanctimonious apology letter; instead, offer the customer something they actually want and flip the script on their negative experience. You can also use a prepaid card to push customers to share their good experiences with a positive review of your business. A branded card with your company name and logo is a great marketing tool to remind your customers that you care.
Prepaid Programs Are More Than Just Rewards:
Update your marketing services and eliminate costly, complex payments and rewards methods like cheques, coupons, or vouchers by switching to prepaid. Streamline administrative work while improving data analysis and tracking. Our prepaid payment programs allow you to generate easy-to-decipher reports to better understand your customers’ purchasing behaviours and improve the success rate of future marketing promotions.
Motivate Your Sales Team And Improve Your Customer Service:
Customer retention is important for any business, and it is especially true for car manufacturers and dealerships. Offer a prepaid solution to your staff as a reward for hitting sales goals, or as a thank you for their hard work, and watch their loyalty and engagement soar! If you want to create a strong corporate culture, improve engagement, and increase sales, this is how you do it.
Grow Your Existing Customer Base Through Referrals:
In the auto industry, referrals are an incredibly effective way to grow your existing customer base. A great case example is our award-winning Friends and Family Auto Dealer Referral Program. Customers who successfully refer–you guessed it–friends and family members to make car purchases at participating dealerships are rewarded with preloaded rewards cards, which they can then use towards their own car-related purchases, or virtually anything else!
DCR Strategies is a world-recognized leader in providing scalable payments and rewards solutions. A prepaid program is simple, easy-to-manage, and offers a meaningful reward where recipients can buy anything they want. Want to stay in the driver’s seat and ahead of your competition? Click the image below to find out more.
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