Labatt Partners with DCR Strategies & the Buffalo Sabres to Offer Special Rebate for Sabres Fans


Labatt Blue customers earn pre-loaded Sabrebucks payment cards they can use at the NHL’s Buffalo Sabres facilities.

Mississauga, ON – AUG 15, 2017 – DCR Strategies Inc. (DCR), a leading provider of payment card and loyalty solutions across North America, partnered with Labatt and North American Breweries to deliver a special offer to their customers.

During the promotion, customers in the Rochester, NY area who purchased a case of Labatt Blue and sent in the enclosed rebate form earned a payment card loaded with $10 in Sabrebucks. The Sabrebucks card can be used inside at the NHL’s Buffalo Sabres facilities, including KeyBank Center and HARBORCENTER, to make purchases at the Box Office, Sabres Store, Lexus Club, Concession Stands, (716) Food and Sport, IMPACT Sports, Tim Horton’s, and the Mariott.

Cardholders can log on to the Sabrebucks TruCash website to check their card balance and view their recent transactions.

Originally launched in 2010, the Buffalo Sabres “Sabrebucks” loyalty program was named Outstanding Entrant in the 2010 Paybefore Awards, being recognized amongst thousands of programs for outstanding achievement.












About Labatt
Labatt Breweries has been shaped by close to 170 years of brewing excellence and commitment to the communities where it operates. Throughout the company’s history, Labatt has never lost sight of the fact that it is in business to exceed the expectations of its customers. In 1847, the company’s first brewery produced close to 1,000 bottles of beer a year.

About North American Breweries
North American Breweries, headquartered in Rochester, New York was formed in 2009 and is owned by Florida Ice & Farm Co. NAB owns and operates four U.S. breweries and four retail locations in New York, Vermont, Oregon and Washington. North American Breweries also owns exclusive rights to import and market Labatt Blue and the Labatt family of beers, and the Imperial brand of beer in the U.S.

About DCR Strategies Inc. | TruCash
DCR Strategies Inc. | TruCash,, is market leading provider of payment products for governments and businesses. Our product portfolio includes reward and incentive-based payment cards, sales incentives, virtual rewards, loyalty and funds disbursement. Founded in 2005, DCR Strategies Inc. has aimed to provide superior financial solutions to its clients. In the process, DCR has become a market leader in the payment industry and has won several awards including Paybefore’s Best Government-Funded Program and Best Consumer Program. DCR developed the first real-time loyalty points-to-cash redemption program for payment cards, allowing cardholders to earn points while shopping and redeem for cash rewards.