8 Ways To Improve Branding of Your Employee Rewards Program In 2018
Think about every product you use or consume, from your coffee and breakfast when you wake up, to the phone you use during the day, to the mattress you sleep on at night. Everything has a brand name on it. A brand tells us what we can expect from a company.
Brands help create trust, increase value, and enforce certain feelings and decisions. In our previous post, we discussed 5 Reasons Why Branding Matters For Your Consumer Incentives Program. Now, we turn our attention internally, towards that other important, but occasionally forgotten group: your employees.
It’s important that your brand extends to the loyalty and incentives programs you have in place to reward and recognize your employees. Creating a brand for your internal programs will help provide your employees with motivation, direction, and company values, and help ensure that you receive the highest ROI for your investment. Here are 8 ways to improve the branding of your employee rewards program.
1. The name is important. Don’t brand your employee incentive program something generic or forgettable like–*shudder*–”[Company Name] Employee Rewards Program.” That’s boring! Make an effort to connect with your employees on a real, emotional level.
2. The name, look, and feel of your employee rewards program is important, but it’s also integral that your brand match up with the strategy and directives of your business. Your employees should know that their rewards program will help lead to future business successes, which will, in turn, lead to further employee rewards.
3. Your branding shouldn’t feel artificial, sanctimonious, or saccharine. Instead, the values management and ownership seeks to instil in their employers should feel natural, spontaneous, and meaningful. Make sure that the value and beliefs you want your employees to have are actually things your company supports.
4. Speaking of leadership, you need to make sure that they are involved. Management and ownership needs to help spread the message, because their actions will have a trickle-down effect. Effective branding requires commitment and effort from top to bottom.
5. Language is integral in instilling values to your company objectives. What is the purpose of your employee rewards program? Is it to improve customer service? Team building? Training? Be clear and concise. Define your rewards program.
6. Listen to your employees. What do they want their recognition and rewards to look like? Their perceptions and feelings can and will shape how successful the program is. Make sure you are transparent with your intended goals and take steps to ensure that you are also giving your employees what they want. Don’t assume what will motivate your audience, and don’t develop your program in a vacuum.
7. You don’t have to go it alone. Partnering with an experienced loyalty/rewards provider can ensure that you cover all the bases. Recognized as a leader in the industry, DCR Strategies delivers creative reward, incentive, compensation, and loyalty programs for top brands and businesses all over the world.
8. Remember, branding is an ever-evolving, always-ongoing process. Don’t create goals, branding, and rewards and then forget about them! Don’t let your current tactics become the end goal. Things become outdated, attitudes and employee needs/wants change, so make sure you continually review and get feedback on ways to improve your employee rewards program.
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