Emerging Payments A Hot Topic On Social Media, Study Finds
Consumers are expressing interest in and enthusiasm for emerging payments in their social media conversations, according to a new report. Mastercard’s fifth annual Digital Payments Study analyzed more than 3.5 million public interactions in 2016 between consumers on social media channels—including Facebook, Instagram and Twitter—to glean insight about consumer attitudes toward new payment technologies worldwide.
Digital and mobile wallets dominated such discussions, with the topic comprising a whopping 75 percent of conversations about emerging payments, the report found. Within that topic, the increased acceptance of wallets for in-store, online and mobile purchasing was the most common subtopic, generating more than 2 million mentions. Beyond acceptance, consumers also often discussed enhanced wallet functionalities, such as the ability to store loyalty cards and use wallets to pay transit fares.
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