DCR|TruCash Winner at the 2010 Paybefore Awards

DCR Strategies Wins 2010 Oustanding New Entrant for The Buffalo Sabres “Sabrebucks” Program

April 10th, 2010

TORONTO, ONTARIO — The Buffalo Sabres “Sabrebucks” Season Ticket Holder Rewards Program has been chosen as a Paybefore Awards Outstanding New Entrant in 2010, in partnership with DCR Strategies Inc. The Sabrebucks Season Ticket Holder Rewards Program was selected by a panel of five industry experts who served as judges for this year’s competition, which included a record number of entries from around the world.

2010_Outstanding_Card_design_sabrebucksIn the spring of 2009, DCR Strategies, Inc. embarked on a journey with the Sabres to develop a multifaceted program – one that provided valuable couponing information and loyalty building opportunities. Through the Discover network and DCR’s TruCa$h Rewards program, the companies developed two different reloadable loyalty programs – one for Season Ticket and Mini-Pack Holders and one for gift card purchasers. These “SabreBucks” cards can only be used within the HSBC Arena and allow users to track purchases and the card’s balance.

“The SabreBucks program is very popular with Sabres fans, especially our Season Ticket Holders,” said Tom Matheny, Database Marketing Manager for the Buffalo Sabres. “This season’s program is better than ever because of the flexibility offered by the TruCa$h Discover® card. Fans love the convenience the card provides and the additional rewards it offers.”

As the program evolves, fans will receive discounts and privileges like invitations to watch game day practices, player introductions, seasonal promotion and discounts on team attire and stadium concessions. Fans will be able to use their cards in other unique ways, such as accessing an online catalog of autographed team merchandise for sale and other perks. The limited edition items will have a predetermined SabreBuck value and include autographed player pucks and jerseys, as well as exclusive seating in the press box and intermission Zamboni rides.

The SabreBucks Card also is available in gift card form. This stored value card replaces traditional paper gift certificates and can be purchased at the Sabres Store or arena for a minimal fee. These cards, too, are reloadable and allow the user to track purchases and balances. Gift card holders get access to special programs from the Sabres and Buffalo Bandits.

According to Diana Fletcher, President at DCR, “The program has exceeded expectations and continues to be popular as subsequent card orders have been placed. Discover was able to provide the payments functionality necessary to meet DCR’s needs and ultimately help the Sabres reach their objectives. As the program continues to evolve, other NHL teams and corporate sponsors have expressed an interest in becoming involved.”

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