DCR & Buffalo Sabres Win Award For SabreBucks Loyalty Program


Outstanding New Entrant: SabreBucks Buffalo Sabres Season Ticket Holder Rewards, DCR Strategies, Inc. and TruCa$h

Fans of Buffalo, N.Y., professional ice hockey team the Buffalo Sabres endured a rough, six-game losing streak in February. Luckily, they could temper their frustration with a snazzy-looking, easy-to-use Discover-branded rewards card.

The Buffalo Sabres Hockey Club partnered with DCR Strategies/TruCa$h, for a new Sabrebucks Season Ticketholder Rewards and gift card program. The card features the team logo in navy and gold. It replaced cumbersome paper-based coupons previously used as a rebate and acts as identification for season ticketholders, while functioning as a incentive and loyalty product.


The card can be used inside HSBC Arena or for purchases at the box office, concession stands and the Harbour Club. Cardholders can check their transaction history and balances online, while taking advantage of special offers and promotions specifically designed for DCR Strategies/TruCa$h Sabrebucks cardholders. So even if the team’s win-loss record disappoints, fans can drown their sorrows in beer and wings with the simple swipe of a game-friendly incentive card at the concession stand.

DCR was also awarded for Best in Category Consumer Incentive Program, for the Just Energy Incentive Program.

Read more here: http://paybefore.com/infrastructure-value-chain/2010-paybefore-awards-best-card-design-may-2010/

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