DCR | TruCash Win Best Incentive, Reward, Rebate & Loyalty Program of 2013

Ten Consecutive Paybefore Wins, Six Years Running for DCR | TruCash

TORONTO, ON.– Feb 15, 2013 – DCR Strategies Inc., has been chosen as the winner in the 2013 Paybefore Awards Outstanding Newcomer Category and winner of the Best Incentive, Reward, Rebate or Loyalty Program category, in partnership with Reward Card Solutions, for the Elite Card Reward Program – the company’s tenth win in six consecutive years.

“We are completely thrilled to have Paybefore recognize how DCR is helping our retail clients grow sales and execute unique and engaging loyalty programs around the globe using points that convert to cash,” said Diana Fletcher, president at DCR Strategies Inc. “Although the Paybefore Awards receive more and more nominations each year, DCR still stands as a leader and a pioneer in the loyalty industry. And this year is no different.”

DCR Strategies Inc., a Canadian based financial services and loyalty provider, is no stranger to receiving awards. As its 6th win in as many years, DCR is at the forefront of the incentives and loyalty trend and continues to be a guiding force for the industry and its participants.

The Elite Reward Card Program utilizing the Visa network, launched by DCR strategies and Reward Card Solutions, provides businesses with a reloadable incentive that can be distributed direct to the consumer. What’s more, the card can be loaded with points, or cash in-store allowing retailers to foster loyalty among their customers and drive repeat business. By giving consumers of theme parks, arcades, casinos and other entertainment facilities an incentive card, we can help retailers develop an ongoing relationship with the consumer over time. Instead of redeeming points for a “plush toy”, the RCS Elite Visa Reward Card allows customers to redeem for a incentives card, simply revisit and redeem for more cash or points.

“We are pleased to be recognized by Paybefore for providing our clients with the only program available nationwide with real time Points to Cash conversion,” said Alex Callan, Manager of Reward Card Solutions. “This innovative program has already provided significant value to our clients in gaming and entertainment as well as standard employers and we’re excited about the new markets that will emerge from the notoriety this award brings.”

“It’s a dynamic time in electronic payments as companies like DCR Strategies Inc. and TruCash continue to innovate to solve payments problems,” said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel. “We are proud to recognize their contributions to advancing the… emerging payments industry.”

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