DCR Strategies Presents: Holiday Marketing Tips Pt. 2
The bustling holiday season is the perfect time to forge a personal relationship with your customers. If you want your business and offerings to stand out from the plethora of competitors, products, and sales you need to offer something special. In part 2 of our Holiday Marketing Tips series, we share some little secrets that will add up to big sales for your business. And if you haven’t read part 1 yet, check out DCR Strategies Presents: Holiday Marketing Pt. 1 now!
Holiday Marketing Tip #5: DON’T Start Your Marketing Campaign Too Late
It’s never too early to stand preparing your holiday marketing and branding strategies. In fact, in the marketing and sales world, the holidays really begin as soon as summer ends. It might sound silly to you, but in the marketing and sales world, the Holiday begins as soon as kids start going back to school. According to RetailMeNot, 70% of retailers started promoting Black Friday offers before Thanksgiving. Cushman & Wakefield data says 46% of retailers are introducing holiday promotions before Nov. 1, with 54% starting to mark down prices before the middle of November.
The highest indicators of year-over-year gains are between Thanksgiving Day and Cyber Monday. This 5 day period is known as The Cyber 5. There is a correlation between when shopping begins and how much it’s spent. Specifically, early shoppers outspend late shoppers. Using The Cyber 5 as a guide, 60% of people plan to begin shopping for Christmas gifts before Thanksgiving. Things don’t slow down after Black Friday or Cyber Monday, either. After that comes the “pre-holiday” sales months of November and December. New retailer-created shopping holidays like “Free Shipping Day” or “Super Saturday” will continue to offer sales into late December. And then comes the Christmas Holiday sales!
Get your consumer base excited about big sales, promotions, and events you have in the pipeline. Impulse shopping is still a thing, but more customers are doing holiday shopping research than ever before, and they’re doing it now. This year, show off your holiday spirit by offering month-long incentives, rebates, and loyalty rewards to ensure that your business becomes a part of their holiday shopping planning, too. Promote unique and personalized experiences and make the most of this shopping boom.
Marketing Tip #6: DO Be Ready For Weekend Traffic & Last-Minute Shoppers
During the holidays, weekends see the bulk of consumer traffic. The 10 biggest shopping days during the holiday season are on the weekend, making up approximately 40% of all traffic. As a retailer, you need to be ready.
During the holiday season, traffic is slow on weekdays and hectic on the weekends, so it’s important for retailers to focus their attention on the days that matter. Consumers’ relentless desire for door crasher deals, incentives, sales, and shopping holidays offers an exciting opportunity for brands and businesses to promote timely, unique, and personalized experiences to stand out from the competition.
Don’t forget about those last-minute shoppers, either! Yes, many people still leave their holiday shopping to the very end—38% of people are still shopping for gifts 1-3 days before Christmas.
Holiday Marketing Tip #7: DO Get Holiday Ready With DCR’s Quick-to-Market Programs
With the holidays a few months away, now is the time to start thinking about end-of-year gifts for both employees and customers. People love getting incentives during the holiday season. DCR’s Quick-to-Market programs enable marketers to offer easy-to-distribute incentives that are less restrictive than traditional gift cards.
Strapped for time? Try DCR Virtual Incentive programs for the quickest in open-loop rewards. With no cards to print, they can be delivered in less time than traditional incentives. Simple, effective, and easy to use online.
If you already have a program in place, we have a few holiday suggestions for you too:
- Do you have year-end rewards, appreciation, or incentive programs in place?
- Check your existing inventories by contacting your program manager
- Consider upgrading to a new custom-branded card program
Holiday Marketing Tip #8: DO Offer Personalized Experiences!
In order to secure a customer’s loyalty, your business needs to offer an experience that is superior to your competitors. Ask yourself, “What is my business doing differently?” Thanks to technology and digitalization, consumers now expect more from the brands and companies they purchase from. Personalization is not just a marketing buzzword–studies suggest that personalization delivers as much as a 6X ROI increase compared to non-personalized engagements. 80% of consumers are more likely to do business with a company if it offers a personalized experience. This season, ensure your rewards and incentives are as unique as your recipients.
Currently, the majority of consumers are unimpressed or displeased with the lack of personalization in their shopping experiences, according to a survey by Segment. Just like personalized experiences, choosing the right incentive that fits the needs of your audience is key to a successful rewards program. Incentives come in many forms, but the majority do not cater to diverse lifestyle needs across a large number of recipients. So how do you make rewards relevant and personalized in 2019?
Holiday Marketing Tips For Effective Rewards in 2019:
- Offer immediate rewards
- Personalize rewards with the recipient’s name
- Ensure flexibility in redemption to ensure rewards fit
- Promote reward during key dates
Holiday Marketing Tip #9: Seriously, DO Offer More Personalized Experiences!
This tip is so important we had to say it twice! The holiday shopping season is highly competitive, and consumers want personalized and relevant sales, messages, and interactions with their favourite brands. Use technology to your advantage and incorporate online customer purchase data, information from loyalty and incentive programs, mobile use, and previous store shopping history to know exactly what you’re customers like and want for the holidays. Pageviews, social media analytics, email sign-ups and responses are all great ways to give you an edge this holiday season.
- 83 percent are willing to share their data to enable a personalized experience.
- 74% of marketers believe personalization has a “strong” or “extreme” impact on advancing customer relationships.
- 87% of consumers said personally relevant branded content positively influences how they feel about a brand.
- 90% of consumers indicate that they find personalization appealing.
Offer customers the full experience by helping them before the shop, during the purchase, and after the sale to give them a stress-free, personalized experience and ensure that you increase customer retention during the holiday season. The information you collect from this year’s holiday season will also help you plan and improve on next year’s marketing plans. Now you’ve holiday marketing tips for next year, too!
Tune in later this week for Part 3 in our series on holiday marketing tips. In the meantime, check out our 2019 Holiday Incentive E-Book below to see how DCR Strategies can help you win the season with innovative incentives that make an impact.
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