Data Privacy Day: How Can You Protect Your Important Data?

data privacy day

On January 28, we celebrated Data Privacy Day, a day dedicated to respecting privacy, protecting data, and empowering and educating individuals and businesses to live a free and secure life. In 2018, with more apps, products, and devices connecting us and our data to the world than ever before, protecting data privacy is more important than ever.


Customers are increasingly concerned with business data privacy, and are worried about data breaches. 75 percent of adults are worried about privacy or security issues. 71 percent said they would think twice about shopping at a store whose customer information was attacked in a cyber security incident.


Despite these concerns, consumers typically trust businesses until there is an issue. 64 percent always consider their information safe on major social networks and retail sites, and a majority will click an unexpected link sent from someone they know. People also don’t safeguard their data as well as they think–36 percent of adults and half of millennials will share personal information like addresses, birthdays and their kids’ names without hesitation, despite the fact that 44 percent of millennials have been hacked. Nearly 40 percent of people think they aren’t “important enough” to be hacked, and a whopping 80 percent feel they are helpless to protect themselves from hackers.


Privacy is an important issue for everyone, but what CAN you do to protect your privacy, data, or finances from harm? At DCR Strategies | TruCash, safeguarding your data and personal information and better enabling you to take control of your finances and purchases is part of the core of who we are and what we do. Our innovative payments solutions offer enhanced security features that give us–and you–the edge over many traditional financial institutions using outdated methods.


According to the “How Canadians Pay Today” survey from the CPPO, 66 percent of consumers are concerned about the security of their credit and debit cards when making online purchases, however only 28 percent of people had similar concerns about open-loop cards. In the United States, 71 percent of all fraud losses were the result of credit card fraud, and in Canada the most common cyber crimes reported were also credit card fraud. A prepaid /electronic payment card decreases the chances of fraud, theft, and loss.


What makes our payment solutions so much safer to use?


No Bank Account or Credit = No Worries

Prepaid cards work much like regular credit/debit cards, but they are not linked to a bank account, and they don’t require access to credit. This protects you from excessive damage because, even if your card number is stolen, the thief can only gain access to the amount of money that has been loaded on the card. Electronic payments cards also offer the same PIN/signature protection of credit/debit cards. And if you are worried about the safety of making transactions online, our virtual cards offer an ideal solution.


Zero Liability Protection

Just like most credit cards, prepaid cards offer zero liability protection via the card’s payment network, such as Mastercard® or Visa®. If you report the loss or theft of a registered card to the issuer, your funds will be protected/returned and you will be sent a new card. We’ve got you covered.


Enhanced Security

Electronic payment solutions have a vigorous back-end reporting system. All transactions are monitored in real-time, providing transparency, reducing the possibility of fraudulent activities, and allowing for quick action to be taken in case of suspicious transactions.


Less Data = Less Data to Lose

There is often less personal data associated with a prepaid account than there is with a credit card or debit account. With less information comes less risk, and it makes it less likely that you will suffer any negative long-term effects in the event that someone tries to commit fraud against you.


Happy Data Privacy Day!


11 Privacy Infographic Statistics That Prove Why Prepaid Is The Safest Way To Shop