Creating Flexible Handset Promotions on the Fly
The telecommunications market is vast. Typically, in every continent there is a small number of leading telecom companies that provides the network for telecom retailers. There is a large number of MVNOs (Mobile Virtual Network Operators) and many offer multiple networks for the consumers to choose from. As you can imagine, this creates stiff competition amongst them. In order to stand out, MVNOs are relying on the “immense flexibility” of modern incentives to stand out.
On demand incentives create a point of differentiation for telecoms and MVNOs. Here are 4 ways telecoms can “tweak” their current in-store and online incentive programs with the help of flexible prepaid cards:
- Incentives can be tailored to your needs, on the fly:
Prepaid incentives are unique in that they can be tailored to on-the-fly situations. Imagine you begin a promotion offering $20 on new bundled purchases, and your number one competitor launches a promotion for $40, typical programs would need to be revamped, rethought and re-launched. With flexible incentives, telecoms can adapt to changing market conditions with flexible card amounts. Management simply sets the incentive from $50-$400 (or anything else) and you’re all set!
- Incentives can be branded:
Co-branded incentives help tie rewards to your logo and message, ensure that your clients know who is thanking them with custom designed incentives. This keeps your brand top of mind and reminds your customers of the strides you have taken to keep them loyal every time they use the card.
- Incentives Go Virtual:
Virtual cards are another great way to run a customer survey and solicit their feedback on the offers and the services they recently received from their retail stores and/or field agents. This will certainly provide a good source of analytics for future campaigns.
- Incentives can be delivered directly, in store or by field reps, quickly:
Prepaid cards are great as they can be used instantly upon distribution. Generate traffic to your store with the offer, once in store the customer can then use the card to purchase add on products or use towards whatever the promotion may be that you have created.
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