5 Creative Ways To Incentivize Picky Customers
Wondering why some of your products aren’t selling? Having trouble landing new customers, or keeping old ones? You need to build a relationship with your customers and make them feel valued. How can you do that? Here are 5 ways to incentivize your customers to make a purchase:
- Stand Behind Your Products
Often times while shopping–especially at a brand or store they aren’t intimately familiar with–a customer will be fearful that they are making a bad decision, that they could get a better deal elsewhere, or worse, that they are being cheated. Help allay those fears and show your customers that you can be trusted and that they have made the right decision to shop with you by using these two handy tips:
- Price Matching: By matching the price of a product that your customer might find at one of your competitors, you immediately answer and remove the fear that a customer isn’t getting the best value/price possible.
- Return Policy: Having a clearly outlined and customer-focused return policy lets your customer know that you don’t forget about them after the initial sale, and that you want them to have the best possible experience. A warranty program, especially for expensive items, will ensure that the customer doesn’t have fears of spending a lot of money on something that might break or be faulty.
- Connect With Communities & Charities
Customers don’t just vote with their wallets, they also vote with their hearts. In today’s uber-competitive climate, a company must not only make the customer feel valued, but also demonstrate that they represent and share similar values. A great way to show customers that their hard-earned money is going to a good place is by supporting the local community. Sponsoring local schools, sports teams, and sourcing local goods are all ways to create smiles and earn more sales. Donating a portion of sales to a charity that your customers support is also a great way to help your community.
- Rewards & Recognition
Offering rewards and recognition is a great way to incentivize purchases. Rewarding your customers shows them that you value their loyalty, and also serves as an incentive to continue shopping. A loyalty program that allows you to earn points towards future purchases has been proven to be wildly effective for three reasons:
- Receiving points towards future purchases offers the same incentive as a discount, but in the long run it is far less costly to the retailer, because it has been proven that consumer perception of a brand lowers with low prices and discounts, and is higher with the ability to accumulate points.
- Points offer savings on future merchandise and encourage return visits. About half of consumers prefer to be able to save points towards future purchases as opposed to being offered an immediate discount. This is great for retailers, as points accumulation encourages customers to return to the store for multiple visits, which, ultimately, means more sales.
- Points accumulation is the perfect tie-in to a mobile app or digital program. Loyalty programs should be easy to use, and your points should be easy to keep track of. The days of clumsy coupon-clipping are over!
- Get Personal & Show Your “Face”
Creating a personal connection is a great way to earn the loyalty of picky customers. Give your company a face and create a one-to-one connection with your customers. Use social media to show off your company’s character and find out more about your customers. Create a blog that represents your customers’ interests and showcases your company’s desire to improve their lives. Set up a booth and hold meet-and-greets at industry trade shows to meet people in real life. A face-to-face meeting can go a long way towards creating a real, lasting connection with your customers. Make sure your customer service and support staff are excellent at solving problems, and also good at communicating. Meeting customers at their most frustrated is an excellent opportunity to create positive feelings about your business by learning about what your customers need and want, and then delivering on it.
- Happy Employees = Happy Customers
Having happy employees can go a long way to attracting–and keeping–customers. Remember, your employees are the ground force and direct contact point with you customers. If your employers aren’t happy, they will be less willing to push sales or offer great customer service, and your customers will take notice. Have your employees’ backs, and they will have yours.
See below for great ways to keep your employees happy:
Comments are closed