In order for a company or brand to deliver unique, individualized, and personalized offerings to their consumers, they need to be able to see an entire 360-degree view of who their customers are. They can gain these insights and identifiable information from their customers in exchange for offering rewards, perks, exclusive experiences, or various other loyalty incentives. Customers will be happy to provide this information if it means they will have an improved shopping experience with your company, and the rewards certainly sweeten the deal!

 

Below is a series of possible activities that a brand can reward their customers for engaging in. Incorporating these rewards into an ongoing loyalty and incentive program will allow customers to be rewarded on an ongoing basis, while your company is provided with the valuable data it needs to continue to improve the overall customer experience.

 

 

1. When A Customer Registers For Your Loyalty Program

 

Start things off on the right foot by rewarding customers for signing up for your loyalty program. When customers sign up, you will typically gain basic information such as name, age, location/address, and contact information such as their phone number or email address.

 

2. When A Customer Completes Their Loyalty Program Profile

Offer a customer points for completing their loyalty program profile. With this, you will gain additional information your company can use to personalize offers, including their gender, birthday, etc.

 

3. When A Customer Connects Their Social Media Account

Incentivize your customers to connect their social media accounts to your program or company and gain valuable information, such as their social media activity, their personal likes and interests, and even their level of online engagement/followers.

 

4. When A Customer Make A Purchase In-Store

This may seem like a no-brainer, but yes, offer points to customers to incentivize them to make purchases in-store! When they use their loyalty cards, you will be able to obtain important data like product information, purchase times, amounts spent, store location, and more.

 

5. When A Customer Makes an Online Purchase

The same goes for incentivizing a customer to make a purchase online. In today’s hyper competitive market, you need to be able to offer customers the ability to make purchases online – and incentives to do so. Through this, you will once again garner key information similar to the above data.

 

6. When A Customer Completes A Survey

Find out if the customer had a good shopping experience. Was there something that could have been improved? Gain valuable insight into your customers’ experiences, preferences, likes, and dislikes by offering points for completing after-purchase surveys, or even just regular “check-in” surveys.

 

7. When A Customer Refers A Friend

Reward your customers for referring friends to use your products or services or to sign up for your loyalty program. Now you are bringing in new customers and gaining new insights and data from these people as well.

 

8. When A Customer Downloads Your App

Make your loyalty program available on your customers’ smartphones and mobile devices and offer points in exchange for a download. You can receive valuable insights, such as their location, shopping habits, contacts, and more.

 

9. When A Customer Attends One Of Your Events

Invite your customers to attend one of your company’s events or a sale in exchange for loyalty points. Through this, you will be able to gauge their interest and engagement, the likelihood that they will attend future events, and if they are interested in the products you are currently advertising.

 

10. When A Customer Redeems Their Rewards

After rewarding your customers for providing all of these valuable insights, now they can finally redeem the rewards to make purchases! When they do, your brand will be able to gain even MORE information on what your customers want, and what they want to spend their hard-earned rewards on. And remember, these are your most loyal and engaged customers.