Client profile | Buffalo Sabres “Sabrebucks”
Find out how to connect with your fans in new and exciting ways!
The Buffalo Sabres, a professional hockey team based in Buffalo, New York, was looking to offer their fans and season ticket holders more than a traditional rebate. They needed a program that was more robust, delivered meaningful rewards and truly connected with their fans.
Together, DCR and the Buffalo Sabres created the “Sabrebucks” prepaid card, a closed-loop loyalty program that replaced their old rewards program with innovative incentives, fan contests, flexible rewards and various in-venue promotions.
- Reloadable prepaid cards make life easier for fans.
- Fans have the ability to manage their accounts online.
- Prepaid cards are a powerful tool to increase brand loyalty
- Fans get a sense of prestige by carrying their customized, branded cards in their wallets