Client profile | Buffalo Sabres “Sabrebucks”

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Find out how to connect with your fans in new and exciting ways!

The Buffalo Sabres, a professional hockey team based in Buffalo, New York, was looking to offer their fans and season ticket holders more than a traditional rebate. They needed a program that was more robust, delivered meaningful rewards and truly connected with their fans.

Together, DCR and the Buffalo Sabres created the “Sabrebucks” prepaid card, a closed-loop loyalty program that replaced their old rewards program with innovative incentives, fan contests, flexible rewards and various in-venue promotions.

  • Reloadable prepaid cards make life easier for fans.
  • Fans have the ability to manage their accounts online.
  • Prepaid cards are a powerful tool to increase brand loyalty
  • Fans get a sense of prestige by carrying their customized, branded cards in their wallets

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