In business for over 20 years, DCR Strategies | TruCash works with a growing network of over 500 brands across the globe and manages over 1B in transactions, with over 2.4 million cardholders in over 27 counties around the world. Our team of experts can help you deliver creative incentive and reward solutions, unique loyalty programs, and efficient disbursement systems. We also offer comprehensive marketing and support services for businesses, financial institutions, and government departments.
Meet Our Management Team
President & Co-Founder
Diana Fletcher is a Canadian-born entrepreneur, Fintech visionary and business woman who founded a number of successful companies before creating DCR Strategies Inc., in 2000 (a forward-thinking Canadian Fintech Pioneer).
Fletcher made headlines in the “Business without Borders Report” (Banking Tech Magazine, May 2013), also winning numerous payment industry awards, most recently the “Paytech for good award” recognizing meaningful contributions to their community, year after year.
Diana is an entrepreneur in one of Canada’s fastest moving industries, a sophisticated investor, philanthropist and self-made millionaire.
CEO & Co-Founder
“I am a result-oriented leader and an expert in developing loyalty initiatives that help our clients achieve their objectives, whether that’s increased sales, more efficient services, or better client or employee retention”.
Huguette is a Proven CEO with 30+ years of experience in the the marketing and loyalty industries.
Senior Vice President, Global Markets
Gloria Soto is a seasoned veteran in the finance world with over 12 years of experience in the card payment sector. She has a long track record of driving increased sales and development for companies looking to drive growth with a demonstrated history of working in the financial services industry. Skilled in Sales, Customer Relationship Management (CRM), Card & Loyalty Programs, Mobile Applications, and Management. Soto is responsible for strategic partnerships with financial institutions, retailers and independent sales organizations.
Director of Finance
Nelson Shehaj is an experienced corporate finance professional bringing over 10 years of extensive Corporate Finance and Payment Solutions experience to the DCR team. In his current role, Nelson works closely with the Business Development team and External Stakeholders to ensure that DCR continues to deliver innovative value-added products for a wide array of Corporate Clients. Nelson is also responsible for assessing Corporate Development opportunities and performing financial due diligence on Partnerships, Strategic Alliances and Joint Ventures.
Nelson is an MBA candidate at the Schulich School of Business specializing in Financial Services and Strategic Management.
Director of Marketing
Chris Michaelis is an experienced Marketing Professional with over 10 years of experience in the prepaid and financial services industry. Bringing a wealth of knowledge and creativity to the DCR Team Chris is responsible for the planning, creation, execution and on-going measurement of DCR’s internal and external marketing activities. He is also responsible for the creative output of DCR Strategies’ marketing and branding products, overseeing the creative process, idea generation, presentation and execution of client branding and marketing requirements as well as the profitability and creative quality of client programs. Chris is a strong marketing professional skilled in Brand Loyalty, Customer Acquisition, Retention and Loyalty Programs.