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In B2B markets, retaining a small group of loyal customers can mean the difference between success and failure. According to a study by Bain & Company, B2B companies can expect between…Read More
As we previously discussed in our two-part series on B2C customer retention, It costs more to acquire a new customer than to retain an existing customer. The same holds true for…Read More
Do you know what’s better than acquiring a new customer? No, the answer isn’t “two customers.” It’s retaining a repeat customer! In our last post, we showed you the stats…Read More