7 Reasons Why An Incentive Card Is The Perfect Holiday Gift
The holiday season is almost upon us, and it’s time to start thinking about what gifts to give to friends and family. Sometimes, it can be difficult to decide on what to get. Few things during the holiday season are as stressful as picking out the right gift, or as disappointing as giving–or receiving–the wrong one. Well, this year you’re in luck, because there is one gift that every single person on your holiday shopping list will be happy to receive: an incentive card.
A CPPO survey of consumers stated that open-loop incentive cards are the top holiday gift. A majority of Canadians, 79 percent, say they would like to receive an open loop incentive card. 78 percent prefer open-loop cards versus closed loop gift cards that they can only be used at one retailer.
So what is it about an incentive card that makes them so appealing to everyone?
With an open-loop incentive card, you can use it to buy what you want, when you want, anywhere you want it. You can shop online, book vacations, and even withdraw cash from an ATM. A closed-loop gift card only lets a person shop at one specific store, which can be limiting and a pain, especially if that person doesn’t like that store. An open-loop incentive card gives you the flexibility to shop anywhere.
2. It Makes Gift-Giving Easy
There’s always one person on your holiday shopping list that you just can’t figure out what to get. It can be a real letdown to give someone something they don’t want, both for the gifter and the giftee. This could also be the first holiday that you are giving this particular person a gift, which is also tricky. A incentive card is always a good bet. You don’t have to worry about someone not liking the gift–who doesn’t like receiving money?–and you don’t have to worry about someone already having one. No one returns an open-loop incentive card!
3. It’s Better Than Cash, And Kids Love It
People love money, but cash can be a bit cold and impersonal, especially as a holiday gift. A incentive card is as good as cash, but with more benefits. It has all the advantages of a traditional credit card, which allows the user to make purchases online and anywhere MasterCard or Visa is accepted. Cash is also easier to lose and harder to manage. Another great plus is that kids love incentive credit cards. It lets them act like an adult and is perfect for mobile purchases or online shopping, and it also helps them manage their finances.
4. No Awkward Holiday Moments
We’ve all been there: You show up to a holiday get-together with a friend, neighbor, or co-worker, and only one of you has brought a gift to give to the other person. Awkward! A incentive card can fit easily into your pocket / wallet / purse / etc., so you’re always covered if you need to pull a quick gift out. If no gifts are exchanged, you can always re-gift it to someone else.
No one wants to spend hours fighting off thousands of rabid holiday shoppers in a desperate attempt to finish off a shopping list. Instead, you can do all of your holiday shopping in minutes. The holiday season is often considered one of, if not the most stressful time of the year, but it doesn’t have to be!
50% of Canadians prefer giving incentive cards because they feel it’s more secure than giving cash. 66% of Canadians are concerned about the security of their credit and debit cards for online purchases, however, only 28% of Canadians expressed similar concerns about using incentive cards online. Having that extra security can go a long way towards making the holidays the happiest time of the year.
Numbers don’t lie: 95% of Canadian say that they are satisfied with incentive cards, which is the highest satisfaction rate out of all payment tools. One of the reasons it’s great for the holidays is that it actually feels like a gift, unlike cash. If someone gifts you cash, you might be inclined to spend it on everyday/menial items, but with a incentive card you would feel obliged to purchase something special. Bring a little extra joy this holiday season and gift someone a incentive card.
Is your business looking to offer incentives? ‘The holidays are the perfect time to thank your best customers. Win the season by engaging customers, motivating employees, and spreading holiday cheer with some great business ideas found in our holiday season marketing guide.