Millennials are now the largest generation living in the U.S. and collectively have an annual spending power of over $600 billion. Winning the hearts, minds, and wallets of Millennials requires a unique outlet, strategy, and mindset. In part 1 of our series on Millennial loyalty, we looked at convenience, mobility, values, and the ability to go cashless. In Part 2, we brought you even more ways to tailor your loyalty program to give them what they want in order to build deeper connections and gain their loyalty.

See our infographic below for 15 brand loyalty facts about Millennials your business needs to know.

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DCR Strategies